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Wednesday, June 17, 2009

'flydubai' spreads its wings

Dubai's first low-cost airline took to the skies on June 1, 2009 with its first commercial flight to the Lebanese capital of Beirut. Underscoring Dubai's position as a regional hub, it continued with inaugural flights to Amman, Damascus and Alexandria in the following days.

Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of flydubai said: "This region is very dependant on air transport. It is a great credit to the vision and leadership of Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, that this airline has now taken off, thereby ensuring residents and visitors alike will be able to travel to more places more often."

A welcome move indeed during a time of increasing prices, job losses and depressing incomes. The flydubai model is simple, with cusotmers only paying for the services they want, according to a statement issued to the media by the airline. The ticket price includes all taxes and one piece of hand baggage, weighing up to 10kg per passenger.

Passengers have the option to purchase checked-in baggage in advance at just 40AED for the first piece and 100AED for the second, weighing up to 32kgs, subject to availability. Checked baggage is strictly subject to availability and passengers are advised to book early to secure the space, as only pre-purchased baggage can be guaranteed.

A nominal payment of 5AED allows customers to select their seat and just 50AED secures the extra legroom. Tickets are changeable for a small fee, plus any difference in the fare, and food and drink can be purchased on board.

"flydubai aims to make travel a little less complex, a little less stressful and a little less expensive," explained flydubai's CEO Ghaith Al Ghaith. "Our passengers have the option to customise their travel experience depending on what services they want and how much they want to pay.

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In Words

Loved and mentored by parents with values and discipline and a passion for good English; guided by teachers who wouldn't spare the rod to ensure excellence; copywriter; on-line journalist; editor-in-chief; and at long last, giving into the passion; Freelance Writer.

Nurtured in advertising and PR from freelance copywriter to account director and agency head; engaged throughout to humanitarian work in NGOs including the Red Cross and the UNDP; and experienced in both public and private sectors.

Looking forward to a future of writing on diverse subjects; sharing knowledge and experience; enriching the lives of others; but most of all, acquiring more knowledge and using it to make the world a better place for all.

More of my writing:
* Fuelling the Peace Process * Concepts for decentralisation of government * PEACE: Is it still an elusive dream? * Interview with the late Major General Trond Furuhovde first Head of the Sri Lanka Monitoring Mission * How polar bears are affected by global warming * Red Cross takes lead in clean water for Sri Lanka flood victims * The poorest hardest hit by Sri Lanka floods *