On a recent visit to Lamcy Plaza I was looking at some watches when my neice pointed out that the signboard had the name of the shop misspelt. Ever ready to do a favour, I quickly pointed out to the salesman at the counter that the letter 'U' was missing from the signboard. He quickly pointed to me saying, "Sir, that's you! We are missing you."
A clever way of engaging the customer and establishing a harmonius bond. I was well and truly taken in. My compliments on a clever ploy drew an even quicker response, "The credit goes to my boss, he's a very clever guy." No doubt.
Rare creativity in Dubai's communications landscape.
