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Tuesday, December 9, 2008

Out of the Box ...



On a recent visit to Lamcy Plaza I was looking at some watches when my neice pointed out that the signboard had the name of the shop misspelt. Ever ready to do a favour, I quickly pointed out to the salesman at the counter that the letter 'U' was missing from the signboard. He quickly pointed to me saying, "Sir, that's you! We are missing you."

A clever way of engaging the customer and establishing a harmonius bond. I was well and truly taken in. My compliments on a clever ploy drew an even quicker response, "The credit goes to my boss, he's a very clever guy." No doubt.

Rare creativity in Dubai's communications landscape.
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In Words

Loved and mentored by parents with values and discipline and a passion for good English; guided by teachers who wouldn't spare the rod to ensure excellence; copywriter; on-line journalist; editor-in-chief; and at long last, giving into the passion; Freelance Writer.

Nurtured in advertising and PR from freelance copywriter to account director and agency head; engaged throughout to humanitarian work in NGOs including the Red Cross and the UNDP; and experienced in both public and private sectors.

Looking forward to a future of writing on diverse subjects; sharing knowledge and experience; enriching the lives of others; but most of all, acquiring more knowledge and using it to make the world a better place for all.

More of my writing:
* Fuelling the Peace Process * Concepts for decentralisation of government * PEACE: Is it still an elusive dream? * Interview with the late Major General Trond Furuhovde first Head of the Sri Lanka Monitoring Mission * How polar bears are affected by global warming * Red Cross takes lead in clean water for Sri Lanka flood victims * The poorest hardest hit by Sri Lanka floods *