Its an international brand using 'raw meat' to promote their new brand of 'meat-scented' perfume. No blue waters, no sleek yacht, no romance. Only a stripped down version of Britain's famous talent judge.
No doubt everyone's going to be watching whether this is going to be a 'hot' sell or another marketing disaster.
Its in the Guardian ...
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Tuesday, June 16, 2009
Thursday, March 19, 2009
Moderation is the catch word for travelers worldwide
Recent news reports of a decision by the Dubai Executive Council have had mixed reactions particularly on the blogs. But as Chris Pritchard writes in the Sydney Morning Herald, it makes good sense for international travelers to be sensitive to cultures and sensitivities in various countries.
Marketers however, often believe that being bold is not just beautiful but makes for a healthy bottom line too. Here's another story from the Sydney Morning Herald of how an airline is promoting 'no hidden extras' in its low-cost, low fares business model.
Tuesday, December 9, 2008
Out of the Box ...
On a recent visit to Lamcy Plaza I was looking at some watches when my neice pointed out that the signboard had the name of the shop misspelt. Ever ready to do a favour, I quickly pointed out to the salesman at the counter that the letter 'U' was missing from the signboard. He quickly pointed to me saying, "Sir, that's you! We are missing you."
A clever way of engaging the customer and establishing a harmonius bond. I was well and truly taken in. My compliments on a clever ploy drew an even quicker response, "The credit goes to my boss, he's a very clever guy." No doubt.
Rare creativity in Dubai's communications landscape.
Subscribe to:
Posts (Atom)