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Saturday, April 3, 2010

Content is King!

Everyone's into it. Everyone's after it. Its the panacea for marketers, marketing communications specialists and the hoil polloi to emerge from the economic recession. Many believe it is redefining the media landscape around the world. What is it? Social Media of course.

Updating my blog after a three-month lapse, I thought I'd share with you a suggested answer to a question on many minds including my own.

What defines an exemplary social media campaign?

Read what Amer Kawar of Thoughtpick thinks about it.

Feel free to share your ideas with me @Panhinda.
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In Words

Loved and mentored by parents with values and discipline and a passion for good English; guided by teachers who wouldn't spare the rod to ensure excellence; copywriter; on-line journalist; editor-in-chief; and at long last, giving into the passion; Freelance Writer.

Nurtured in advertising and PR from freelance copywriter to account director and agency head; engaged throughout to humanitarian work in NGOs including the Red Cross and the UNDP; and experienced in both public and private sectors.

Looking forward to a future of writing on diverse subjects; sharing knowledge and experience; enriching the lives of others; but most of all, acquiring more knowledge and using it to make the world a better place for all.

More of my writing:
* Fuelling the Peace Process * Concepts for decentralisation of government * PEACE: Is it still an elusive dream? * Interview with the late Major General Trond Furuhovde first Head of the Sri Lanka Monitoring Mission * How polar bears are affected by global warming * Red Cross takes lead in clean water for Sri Lanka flood victims * The poorest hardest hit by Sri Lanka floods *