Marketers however, often believe that being bold is not just beautiful but makes for a healthy bottom line too. Here's another story from the Sydney Morning Herald of how an airline is promoting 'no hidden extras' in its low-cost, low fares business model.
A new perspective on media, the market, creativity, the bottom line and the world, dedicated to media folk, humanitarian workers and all who strive for excellence. To the world, from Sri Lanka and Dubai.
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Ban Ki-moon Should Reject the Report of the Panel on Sri Lanka and Restore Confidence in the UN
An analysis of notices published by the UN Panel of Experts (POE) calling for submissions and email correspondence this writer has had wit...
Thursday, March 19, 2009
Moderation is the catch word for travelers worldwide
Wednesday, March 18, 2009
How to make your career recession-proof
People the world over have been hard hit, many below the belt. The IMF predicts the worst is yet to come. Ben Bernanke says next year will be better. The President of the UAE has himself weighed-in to shore up confidence in the UAE and Dubai.
Saturday, March 7, 2009
Having fun with words on Kipp
Thursday, March 5, 2009
Whodunnit?
The attack on the Sri Lanka Cricket Team in
The large haul of arms and ammunition showcased by the Pakistani police as having been abandoned by the attackers appears inconsistent with the fatalities and injuries reported. An inconsistency that we should all be thankful for, as the consequences of an attack using all the lethal capability of the weaponry displayed would have been horrendous.
Two reports suggest that the Sri Lankan Team Manager had in fact asked for additional security before the
With its long-running conflict, Sri Lankans are well aware of the sometimes frustrating security measures adopted in the country where entire localities are virtually sanitized prior to a VIP visiting the area or even simply passing through. When the visiting team was assured of being provided in
In that case what went wrong?
The answer could well lie in the confusion that arose following the unseating of the PML governor in
The only reported security response in the immediate aftermath of the attack was where the stranded umpires were driven to Lahore Stadium by a Police Officer after removing the dead driver’s body from the minibus.
Cricket fans around the world, as indeed the cricketers themselves, would be waiting for a report from the Pakistani authorities.
The International Cricket Council should lay down minimum standards of security for all tours and these should be enhanced depending on separate threat assessments for each event.
Friday, February 6, 2009
Chinese Circus at Festival City
Dubai rising!
Tuesday, December 9, 2008
Out of the Box ...
On a recent visit to Lamcy Plaza I was looking at some watches when my neice pointed out that the signboard had the name of the shop misspelt. Ever ready to do a favour, I quickly pointed out to the salesman at the counter that the letter 'U' was missing from the signboard. He quickly pointed to me saying, "Sir, that's you! We are missing you."
In Words
Nurtured in advertising and PR from freelance copywriter to account director and agency head; engaged throughout to humanitarian work in NGOs including the Red Cross and the UNDP; and experienced in both public and private sectors.
Looking forward to a future of writing on diverse subjects; sharing knowledge and experience; enriching the lives of others; but most of all, acquiring more knowledge and using it to make the world a better place for all.
More of my writing:
* Fuelling the Peace Process * Concepts for decentralisation of government * PEACE: Is it still an elusive dream? * Interview with the late Major General Trond Furuhovde first Head of the Sri Lanka Monitoring Mission * How polar bears are affected by global warming * Red Cross takes lead in clean water for Sri Lanka flood victims * The poorest hardest hit by Sri Lanka floods *